Diagnose. Repair. Accelerate

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Revenue Pit Crew is a boutique consulting firm specializing in Trade Performance Management and Revenue Growth Management for the Consumer Packaged Goods industry. Our process-first approach helps your business identify hidden opportunities, optimize trade spend, and unlock sustainable growth.

Our mission is to ensure clients have the right processes, master data structures, and technology foundations in place to capitalize on market-leading tools and transformative analytics. True to our name, we deliver the prompt, trustworthy service of a skilled mechanic—diagnosing issues quickly, fixing them right the first time, and keeping your revenue engine running at peak performance.

How We Can Help With Your RGM & TPM Needs

  • Assess

    Determine the current state of your RGM & TPM Capabilities to outline potential opprotunities for improvement

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  • Strategize

    Shape the long-term view of your RGM and TPM practices, policies, and capabilities

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  • Roadmap

    Create an actionable plan to ensure that your organization can capitalize on your revenue goals

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  • Data

    Ensure that your master data, data storage, and data governance can meet your future needs

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Make it Happen
  • Black and white illustration of a man in vintage attire waving, with a race car and three people in the background.

    Resource

    Determine if your organization has the right people with correct skills in place to execute on your revenue goals

  • A person wearing a cap examines a clipboard labeled 'Pit Stop Analysis' at a workbench with spare tires, a wiring diagram, and assorted wrenches and tools, likely involved in vehicle maintenance or racecar pit stop analysis.

    Requirements

    Identify and document your specific TPM & RGM needs to ensure that any solution meets your future needs

  • A man wearing a cap inspecting bottles and vials in front of a sports car with a sign that says 'Performance First'.

    Vendors

    Select the correct vendor that meets the unique needs and requirements of your business

  • A race official in vintage attire signals a race car to start on Victory Lane, with three drivers in a retro convertible car under a victory banner.

    Implement

    Advocate for the needs of your business during the implementation process to ensure that final outcome exceeds expectations

A look under the hood

A man with light brown hair, blue eyes, and fair skin, smiling, wearing a beige blazer and a white dress shirt, standing against a plain gray background.

For as long as I can remember, I’ve had a passion for the Consumer Products industry. Early on in journey, I developed a fascination with Trade Performance Management (TPM) and Revenue Growth Management (RGM), due to by their cross-functional impacts.

I began in street-level sales, learning firsthand what it takes to get a product onto a shelf and into the hands of an eager customer. Wanting to deepen my understanding, I earned an MBA and advanced through roles including Trade Marketing Manager and, most recently, Consultant at one of the leading firms specializing in Trade and RGM.

Now, as I embark on a new chapter with Revenue Pit Crew, I bring a unique blend of industry expertise, knowledge applicable technologies, a deep sense of honesty and integrity, and the competitive drive of a former professional athlete. With a fighter’s mentality, I’m committed to helping clients tackle their toughest Trade and RGM challenges—delivering solutions with the same dedication I once brought to the playing field.

Ryan Mulligan

Founder & Crew Chief